NetEnt has experienced consistent progress within the gaming industry. This progress is because they aim to have a continuous expansion of their presence. Their latest work in achieving these objectives is a recently completed technical integration that allows NetEnt’s live casino games to be featured on Svenska Spel Sport & Casino.

Players can now have access to live casino games like Auto Roulette Studio, Blackjack (Blitz and Perfect) on their state-owned Svenska Spel Sport & Casino. It is among the prominent names in the country. This move is one that will solidify this operator’s spot within live casino markets.

NetEnt Displays Consistent Improvements to Their Services

In the space of a year, NetEnt has affected many positive alterations to the array of games being released and product enhancements. They launched Auto Roulette Studio and Perfect Blackjack. Their focus on player experience optimization has manifested in several ways, including graphic, usability, and UI improvements.

NetEnt is a top-tier provider of gaming software and solutions to the best South African online casinos and casinos all over the world. They are based in Sweden and have been present in the sector for over two decades. This brand is renowned for delivering great games along with adaptable solutions for its casino partners. They are strongly associated with creativity, flexibility, and innovation. More than 1000 people staff the company, and they work with upwards of 200 clients.

NetEnt is Partnering with Major Players in the Industry

NetEnt has enjoyed high adoption rates in not just their home countries but also in the United States. On October 2nd, Scientific Games and NetEnt signed a collaboration deal. This will allow the casino to feature slot games developed by NetEnt. Before this, NetEnt formed a partnership with the hospitality and gaming group of the Poarch Band of Creek Indians (PCI Gaming), Wind Creek.

The Wind Creek Hospitality deal allows some of the most popular casino games to be accessible to online punters. It follows the land-based casinos’ addition of real money gaming (RMG) option to its already operating free-to-play platform. A similar collaboration deal had previously been signed with West Virginian casino – BetMGM. In the early period of this year, they had also forged a bond with Tipico in anticipation of their launch in New Jersey.

Impact of NetEnt and Svenska Spel’s Collaboration

The director of NetEnt Live, Andres Rengifo, stated that the operator is proud that all the effort they have put into their product offer brings returns. He acknowledged that launching with Svenska Spel Sport & Casino will benefit their Live casino business performance. He believes that players will find their games pleasurable.

This launch follows Svenska Spel’s September link up with a French company – Pari-Mutuel Urban, to kickstart a horse racing betting platform. They allow players to place bets on these events from all parts of the globe. AB Trav och Galopp, the country’s previous holders of horse racing monopoly, criticized this turn of events.

The launch is also coming after a brilliant first half of the year for NetEnt. Their total revenue saw an increase to SEK1.09bn ($122.1m / £94.6m), which is 30.2% year-on-year. However, due to their spending within this period, their profits fell by 29.0% to SEK170.4m.

Svenska Spel Striving to Acquire Competitive Advantage

Svenska Spel (“Swedish Games”) was founded in 1997. This casino came into existence as a result of the merging of two state companies. Its operations are managed by about 6700 agents, 2000 restaurants, pubs, and other establishments. Its subsidiary – Cosmopol Casino, allows it to operate in four different casinos across four cities. These are Stockholm, Malmo, Sundsvall, and Gothenburg.

For many years it had been the only one operator allowed to offer online gambling to people in Sweden, be it sports betting or casino games. On January 1st, 2019, Sweden enacted laws that put an end to the government-controlled monopoly of iGaming. These gambling reforms resulted in a whole new landscape that was inviting to investors. They also create a balance. Players, while protected, are still presented with lots of options to choose from.

Svenska Spel Sport & Casino and NetEnt are both benefiting from this partnership. The casino gets a powerful marketing tool with campaigns that are designed to acquire and retain. The gaming software developer can use this tool to expand its live casino arm of the business.


With the shift from monopoly to a system that breeds healthy competition, there arose a need to offer improved customer services. VP casino at Svenska Spel Sport & Casino, Jonam Nygren, stated that the casino was happy and excited about having NetEnt Live on board, knowing that players will enjoy the new offers. He recognized the value of having the addition to their platform for both existing and upcoming customers.